Managed Clipping Campaign
Definition
A managed clipping campaign is run end-to-end by a provider's team, strategy, clipper coordination, QA, and reporting, so the brand does not have to operate it.
Full explanation
In a managed model, a provider handles the entire distribution operation: sourcing clips, coordinating the clipper network, enforcing brand guardrails and QA, optimizing, and reporting. The brand provides content and goals; the provider executes.
Why it matters
Managed campaigns suit brands that want results without building or operating a distribution team, especially at larger budgets where strategy and oversight add leverage.
How it works
For brands at roughly $5,000/mo and above, Clipur runs managed clipping campaigns via a strategy call and full execution, including QA, optimization, and weekly reporting.