Core Concepts
Self-Serve Clipping Campaign
Definition
A self-serve clipping campaign lets a brand launch and manage its own distribution through a software platform, without a managed team running it for them.
Full explanation
In a self-serve model, brands use a platform to upload content, set parameters, and tap into a clipper network directly, controlling budget and campaign settings themselves. It is typically the fastest, lowest-cost way to start distribution.
Why it matters
Self-serve removes the friction and cost of a managed engagement, letting smaller budgets or hands-on teams launch distribution quickly.
How it works
For brands under roughly $5,000/mo, Clipur points to clipur.ai, the self-serve product where teams can launch clipping campaigns themselves in minutes.