Core Concepts
Performance-Based Distribution
Definition
Performance-based distribution ties distribution compensation to measurable outcomes, such as views, impressions, or engagement, rather than flat fees.
Full explanation
In a performance-based model, clippers and distribution partners are paid according to defined results. The payout rule rewards eligible performance instead of post delivery alone.
Why it matters
Flat-fee content often optimizes for delivery, not results. Performance-based distribution aligns spend with outcomes, reducing waste and rewarding what works.
How it works
Clipur structures clipper incentives around verified performance, so brands pay for distribution that delivers measurable reach.