Podcast Clipping Campaign Brief Template

# Podcast Clipping Campaign Brief

## Objective
Turn [podcast name] episodes into short-form distribution across TikTok, Reels, and Shorts.

## Source assets
- Episode links with timestamps for top moments
- Host bio and show positioning
- Do-not-say list for sponsors and sensitive topics

## Clipper instructions
- Extract quotable 15–45s segments with strong opening lines
- Add context line if clip requires setup
- Never misrepresent speaker intent with misleading hooks

## Platform mix
- TikTok + Reels for reach
- YouTube Shorts for search discovery
- LinkedIn for B2B guest episodes

## KPI expectations
- Views and watch time (awareness)
- Podcast follows and episode clicks (mid-funnel)
- Assumption: results vary by episode quality and guest recognition

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