Founder-Led Content Strategy Examples

# Founder-Led Content Strategy Examples

## Pillar 1: Founder POV
Weekly lesson from building, not corporate press releases.

## Pillar 2: Product proof
Demos, walkthroughs, before/after workflows.

## Pillar 3: Customer pain
Name the frustration your ICP feels, with specificity.

## Pillar 4: Proof
Milestones and stories you can verify.

## Pillar 5: Category education
Teach how your industry should work, contrarian when earned.

## Weekly cadence
- 3 short-form posts (TikTok/Reels)
- 2 thought-leadership posts (LinkedIn/X)
- 30 min comment engagement after each post
- Sunday batch: record 4 talking-head clips for the week

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