Clipper Campaign Brief Examples

# Clipper Campaign Brief Examples

## Example A: Awareness (podcast)
- Objective: Reach among [audience]
- Sources: [episode links]
- Hooks: quotable guest moments
- Guardrails: no misleading context
- KPI: hook rate, watch time

## Example B: Conversion (SaaS)
- Objective: Demo signups
- Sources: product demos, founder interviews
- Hooks: pain → solution structure
- CTA clips: separate from awareness variants
- KPI: CTR, cost per signup (with tracking assumptions)

## Example C: Founder launch
- Objective: Waitlist growth
- Sources: founder talking-head, build-in-public updates
- Hooks: contrarian POV, milestone countdown
- KPI: waitlist adds, comment velocity

## Approval criteria (all examples)
- Hook clear in 3 seconds
- Brand-safe and accurate
- Platform-native formatting

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