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Platform Algorithms

YouTube Shorts Algorithm

Definition

YouTube Shorts surfaces clips based on swipe-away rate, engagement, and viewer history.

Full explanation

Shorts act as top-of-funnel for long-form channels. Strong Shorts can lift subscribe intent and cross-surface recommendations.

Related terms

Clipipedia

Watch Time

Watch time is the total amount of time viewers spend watching a clip or set of clips.

Concept
Clipipedia

Thumbnail Strategy

Thumbnail strategy is how still frames or covers are chosen to maximize click-through and thumbstop.

Concept

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