Attention Economics
Thumbstop Rate
Definition
Thumbstop rate is the share of impressions where a viewer pauses instead of scrolling past.
Full explanation
Thumbstop rate (closely related to hook rate) measures whether a clip earns the first moments of attention. It is influenced by the first frame, on-screen text, audio spike, and pattern interrupt.
Why it matters
Thumbstop is the gateway metric for every downstream retention signal.