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Metrics

Cost Per View (CPV)

Definition

Cost per view is the average spend required to earn a single view.

Full explanation

CPV divides total spend by total views. It is a blunt but useful efficiency metric, especially when comparing performance-based distribution against paid placement.

Why it matters

CPV makes the trade-off between budget and reach explicit for planning.

Where this concept appears

This definition is referenced across the platform. Explore it in context.

Lesson1

LessonFree

Set goals and budget

Define outcomes and a realistic monthly budget.

12 min

Chapter1

ChapterFree

The Economics of Distribution

What to Count, What to Compare, and What Not to Claim

17 min read

Tool2

ToolFree

CPM Calculator for Creator-Powered Distribution

Calculate raw CPM, qualified-view CPM, cost per qualified view, and fully loaded campaign CPM.

4 min
ToolFree

Campaign Budget Planner

Allocate a monthly budget across creators, operations, testing, and reporting with a recommended structure.

4 min

Related terms

Clipipedia

CPM (Cost Per Mille)

CPM is the cost of one thousand impressions, a standard way to compare distribution efficiency.

Concept
Clipipedia

Paid Distribution

Paid distribution uses ad spend to place content in front of an audience.

Concept

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