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B2B / Founder Distribution

Category Creation

Definition

Category creation is marketing that defines and owns a new problem space in the buyer’s mind.

Full explanation

Distribution supports category creation when consistent POV clips teach the market how to think about a problem, before pitching a product.

Clipipedia

POV-led marketing leads with a sharp point of view instead of feature lists.

Concept

Clipipedia

Executive thought leadership is when leaders publish POV content to shape category perception.

Concept

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