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Retention Mechanics

Average View Duration

Definition

Average view duration is the mean time viewers spend watching a clip before leaving.

Full explanation

Average view duration (AVD) aggregates per-viewer watch time. It is a primary ranking signal on many platforms and a direct output of hook + retention craft.

Why it matters

AVD connects editing decisions to distribution outcomes.

Where this concept appears

This definition is referenced across the platform. Explore it in context.

Research1

ResearchFree

Short-Form Retention Benchmarks

A framework for interpreting hook rate, average view duration, and completion rate across TikTok, Reels, and Shorts.

2026-01-15

Related terms

Clipipedia

Watch Time

Watch time is the total amount of time viewers spend watching a clip or set of clips.

Concept

Clipipedia

Retention

Retention is the percentage of a clip that an average viewer watches before dropping off.

Concept

Clipipedia

Completion Rate

Completion rate is the percentage of viewers who watch a clip all the way through.

Concept

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